Using the right SEO strategies in 2018 will help you improve your search rankings and make your site more user-friendly and accessible than ever before. So, what are some of the best SEO strategies that will boost your presence and visibility online in 2018?
Optimize For Voice Search
During the past year, voice search accounted for a good number of online searches. Statistics show that voice searches accounted for 20% of all online searches in the year 2016 and it is believed that this percentage was higher towards the end of 2017.
And since voice activation and recognition systems are becoming more and more popular, it may be a good idea to take advantage of this technology as soon as possible. To optimize voice search, choose long tail keywords that are actual sentences.
This is because of the fact that most of voice search inquiries are usually questions. Avoid keywords that consist of phrases and a combination of related words. Voice-based search terms usually work more effectively when your content is visible in Google’s Featured Snippet.
Google favors sites with a question inquiry and answers on the same page and it is a good idea to consider doing this as Google believes that this enables their users to get instant results.
Use Long-Tail Keywords
Long-tail keywords tend to generate less traffic than shorter keywords. Even though this is true, long tail keywords have a better conversion rate than shorter keywords. This is because of the fact that long tail keywords are more specific and also because there is less competition than shorter keywords.
And since many users are now choosing long tail keywords over shorter keywords, it may be a good idea to optimize your keywords and meet their needs. If you want to use long tail keywords, do some keyword research using tools such as AHRefs as they will help you get accurate data on the performance of a certain keyword.
Keep in mind that long tail keywords are not competitive but usually have good search volume. Use long tail keywords with a sound link building strategy and I can assure you that 2018 will be the year when you will improve your rankings on search engine results pages.
More and more people are now using mobile devices and it is, therefore, a good idea to think mobile in 2018. Most of the online searches are now being done through mobile devices means that it is a good idea to optimize your website for mobile as soon as possible.
Considering the fact that 60% of Google searches are from mobile devices, mobile optimization becomes one of the most important things in digital marketing. Mobile searches are now the norm and will continue to be the norm. The best thing about designing mobile-friendly website is the fact that they can help reduce your bounce rate.
Create more video content
Video content is becoming increasingly popular. In fact, internet users access more video content compared to images and blogs. This popularity has made video content very important with some internet users searching for things on YouTube before searching on Google.
YouTube is the second largest search engine after Google and your site will attract massive traffic if you are able to have some video content. If you want to create a good video, research on what users prefer to watch and see how you can come up with videos that they can connect with.
Ensure that you have good video and sound equipment to produce a quality video. Also, remember to make your videos SEO friendly mainly because of the fact that Google shows YouTube videos in their search results.